We're serious about completely disrupting the way traditional toothbrushes impact our environment and waterways.
According to One Clean Planet, 50 million pounds (About 23,000 tonnes in non freedom units) of toothbrush waste are added to landfill each and every year and that's only in the USA! According to the ABC, us Aussies dispose of 900 tonnes worth of toothbrushes every year. Put quite simply, this just isn't acceptable anymore.
Perfect, so let's transition to Bamboo? Hold on there, Bamboo isn't always the greenest option available. Bamboo toothbrushes typically have nylon bristles which take hundreds of years to decompose and are generally sourced from China which have sub standard environmental and labour workforce standards which are components that go into manufacturing bamboo brushes. When digging into the supply chain, unethical deforestation and slave labour are used to source and manufacture these brushes which are often sourced from Alibaba or cheap 3rd parties.